IVECO launches new IVECO S-WAY – the 100% connected, driver-centric long-haul truck

The on-road IVECO S-WAY is the first vehicle in the new IVECO WAY heavy range, developed to deliver a complete package of features and services focused on the driver, on sustainability and on an advanced level of connectivity enabling new customised services.

The IVECO S-WAY was launched at a global event held in Madrid, involving global leader partners Amazon, Shell and Microsoft.

IVECO presented  its new IVECO S-WAY heavy vehicle for on-road missions in a milestone Convention held at the IFEMA exhibition centre in Madrid, Spain, to its dealer network, its sales people, customers and the representatives of the international press.

Hubertus Mühlhäuser, Chief Executive Officer of CNH Industrial, presented the strategic outlook and vision of CNH Industrial at the event, which was opened by Gerrit Marx, President Commercial and Specialty Vehicles. Also invited to speak were representatives of the brand’s global leader partners Amazon, Shell and Microsoft, companies known for generating ‘creative disruption’ through their innovations.

At the event, Hubertus Mühlhäuser, CNH Industrial CEO, commented: “Within CNH Industrial, IVECO is part of something bigger and uses the synergies within the Group. This new flagship Heavy Duty Truck is not only an achievement for the IVECO brand, it is also an important milestone for CNH Industrial as a whole”.

With this launch, the brand is introducing its new IVECO WAY heavy range that marks a strong shift towards providing customers with an integrated transport solution, economically and environmentally sustainable, in which the services around the product become more important than the product itself.

In his speech, Gerrit Marx explained: “We want to become the Easiest-to-work-and-innovate-with Truck OEM for our suppliers and customers, while tailoring our vehicles around a Driver´s life, which today is more than just the route he travels. Sustainability also entails our responsibility to make this job, which is crucial for our society, a more attractive and enjoyable one… which goes beyond just adding leather and wood applications.”

IVECO S-WAY: the IVECO heavy truck for the next decade
The IVECO S-WAY carries over all the advances introduced in the previous generations and adds a new cab entirely redesigned around the driver’s and the owner’s needs. In the face of fierce competition, logistics operators need top-level uptime, efficiency and productivity from their fleets. The new IVECO S-WAY perfectly meets this requirement, providing a complete package of features and services without equal, developed with focus on driver centricity, sustainability and a new, extended level of connectivity aimed at reducing Total Cost of Ownership.

It is more than a product: it offers a business model that covers the vehicle’s entire life cycle and helps IVECO’s customers to meet their customers’ requirements.

The driver-centric design of the new cab provides first-rate living and working conditions with a spacious environment, outstanding driving ergonomics, and well-planned layout that combines functionality with comfort. The design also addresses driver safety with the reinforced structure (ECE R29.03 cab crash compliant) and much improved visibility all around and in all conditions of this powerfull truck.

In redesigning the cab from the ground up, IVECO has taken every opportunity to deliver cost savings and productivity gains to the benefit of the owner’s profitability. The new design optimises aerodynamic performance, further increasing the vehicle’s excellent fuel efficiency by up to 4%. Also contributing to the low Total Cost of Ownership are design features such as the multi-piece bumper that dramatically reduces repair costs, as only the affected part needs to be replaced in the event of damage.