Due to internet, people and organizations communication is easier than before. More so, the world has become a global village and distances is no longer a major consideration in reaching the target clients for an organization. Online communication to target consumers of company products is both fast and cheap In order to entice the target consumers a company may pick a particular product, then give some discount to the target consumers through a deal wiki.
Deal wiki has so many gains to an organization and its products.
One, when firm consumers trust a company and its products, such a firm is said to enjoy the brand royalty. These assist the company in future because with trusting clientele, it becomes easier to introduce a new product and sell it with ease in the market.
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Second, excess inventory can be sold very quickly to the consumers through the deal wiki promotional method. This helps the company to eliminate the cost associated with a large stock like warehousing cost, breakages due to movement and pile up and also chances of theft by staff.
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Three, since consumers are attracted by online deals like deal wiki that offers attractive prices, chances of buying more than usual are very high. In addition, the non-traditional consumers of the products on offer tend to shift from their brands in order to take advantage of the lower pricing. These have the effects of increasing the sales of the company products.
Four, it is possible for a company to grow its profits simply by introducing some online deals that tend to attract price sensitive customers who have no brand loyalty since their main motivation is pricing only and for such clientele to be always attracted the business will need to keep on introducing deals on the market.
Five, marketing of company products through the use of Affiliates program has major effects on sales of the products. This is because; people normally trust products that are introduced to them by peers, friends, and organizations known to them because they have developed trust over time unlike when a product is introduced by a stranger or through an advertisement in a media.
Therefore, it is important for a company to be innovative while introducing its product in the market. How it target to reach its consumers has a direct effect on the future sales, brand loyalty and profitability of the company. In conclusion, it is imperative for a company to be innovative while coming up with online deals like deal wiki in order to enjoy the enormous advantages that come with such an initiative like increased sale, brand loyalty, reduced cost associated with high stock levels and improved profitability.